WiFi access is always a poignant point when it comes to moving away from the office or into a mobile operator dead spot. What’s even more irritating is when you load up your list of networks, connect to the “free” or “public” WiFi and what happens… Nothing! It’s almost as if it has been implemented just to taunt you!
According to The BBC today (http://www.bbc.co.uk/news/technology-37483294), Google is to roll out a comprehensive public wi-fi platform in India, as part of its bid to get more people using its services. This is an interesting move for Google, and a clever one. Google are hoping that through implementation of a wide WiFi network that users will start to engage more with its service offerings. Facebook are doing similar things in Africa, although their plans literally did go up in smoke at the beginning of September – (https://www.euractiv.com/section/development-policy/news/failed-rocket-was-carrying-facebook-satellite-to-give-africa-the-internet/).
Offering free WiFi has many benefits, as well as drawbacks,but it really does depend what your target custom is. If you are a small, popular cafe with limited table space, you might not want to encourage your patrons to sit in nursing a single cup of coffee for hours upon end because you have an awesome WiFi connection – and some establishments are now turning off their WiFi in core hours – http://www.bbc.co.uk/news/business-37443649 . You also don’t want your average internet browser coming in streaming and downloading a large quantity of data sucking up the bandwidth for your other patrons or even your business!
How do you balance the ‘freeloaders’ against the ‘I want to keep people in the business spending money?’. Verstech work with many different wireless technologies which can manage bandwidth amongst users as well as providing a stable wireless network for both your business and its guests to use. The BBC article makes clear that “turning off the taps” isn’t really an option, but we’ve implemented a range of solutions; e.g.: 30 minutes of Free WiFi with each cup of coffee, managed by printing a 30 minute use code on a receipt. Turning off the taps is a sledgehammer to crack a nut, but letting patrons sit there all day taking up valuable cover space on a £2.50 purchase isn’t viable either. Why not get in touch with us today to see how we can help you expand the wireless capabilities of your network without having a huge impact on your bottom line.
Nick Wallom is Managing Director at Verstech Limited.
Kyle Williamson is Technical Director at Verstech Limited